DIRECT-TO-CONSUMER PRICING

In the jewellery industry, overpricing is common and typical of traditional retailers as they have to cover their expensive overheads arising from store rents, out-of-home advertising, and, premium markup.   

We believe in working smart and staying ahead of the market.

With our direct-to-consumer business model, we are able to price our pieces fairly because we source, produce, and sell directly to you. As we control our supply chain end to end, we are able to save the cost for you.