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Enjoy 10% off your first order, use code HELLO10.

Membership

Introducing

Happy Crew Program

What's better than shopping? Getting rewarded for shopping! That's right, join our Happy Crew Program to earn Smileys that get you closer to your next favourite piece!

It is free to join!

How it works

Create an account

Register and receive free 50 Smileys.

Earn Smileys

Earn $1 for every $1 spent.

Redeem Rewards

Enjoy a range of rewards with Smileys earned.

Refer a Friend

Give $10 to a friend and receive $10.

Earn Smileys

Sign Up

50 Smileys

Place an Order

1 Smiley for every $1 spent

Birthday Gift

50 Smileys

Redeem Rewards

100 Smileys

$10 Reward

200 Smileys

15% Off Discount (capped at $25)

300 Smileys

20% Off Discount (capped at $50)

FAQ

How do I sign up?

Click on the yellow 'Gift' icon located at the bottom left corner of the website. 50 Smileys will be automatically credited to your account upon sign up.

Where can I check my Smileys and redeem rewards?

Always log in to your account via the yellow “Gift” icon located at the bottom left corner of the website. Once you have logged in, your Smileys will be displayed on the home page. To redeem your rewards, click on “Ways to redeem”. 

How do I refer a friend and gift her/him $10 off her/his first purchase?

Simply share your referral link to a friend. Your friend will be directed to our website upon clicking the link. A pop up will be launched on the page for your friend to enter her/his email. The $10 voucher will then be emailed to your friend. Do note that this $10 discount is only valid for first-time purchases and customers who have not registered with us prior.

Will the Smileys from purchases prior to registering for an account still be accumulated?

Definitely! All purchases, including those made with a guest account online, are tagged to the email you have used. Simply activate your account by registering with the same email, and all your past purchases will be credited to your membership. 

I have 2 email accounts with points. Can I combine all my points into 1 account?

Kindly send us an email and we will combine the points manually for you. However, do note that any free signup points from the other account will be forfeited as signup points are awarded to first-time customers only.

I have added my birthday to my profile. Why is my account not credited with 50 Smileys as Birthday Gift?

The system is coded to prevent birthday fraud. Customers will not be rewarded Smileys for their birthday in that year if they entered a date that is within the next 30 days. They will be rewarded the following year on that date by the system.

Fret not, we want to bring you joy on your speical day! Simply send us a photo of your identity card that contains details such as name and address matching the shipping or billing address to verify your identity and your date of birth. The 50 Smileys will be on its way!

Can I use my member rewards at your pop up events?

You can use your rewards at our pop ups except those held in a Department Store (Isetan, Marks & Spencers, Robinsons etc). Also, you would not able to stack the rewards with promotions run during the pop up. Only 1 discount code/promotion can to be used at any time.

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